Evan is a current Managing Partner at iDEKO Productions, a New York City based event production company focused on creating interactive and innovative consumer experiences for the entertainment, corporate and hospitality industries. At iDEKO, Evan is responsible for operations, logistics and planning for live event productions including experiential marketing activations, mobile marketing and tour vehicles corporate meetings and events. Evan’s expertise in event operations has been key to iDEKO’s success in executing some of NY’s largest and most complicated event productions to date. Evan’s expertise in networking within government organizations has helped him excel and succeed in previous roles including heading up IBM’s business development strategy as the Chief Business Development Officer for the New York State Public Sector integrated account at IBM.
Previously, Evan served under two NYC Mayors starting out in the Mayor’s Community Assistance Unit as the Queens Unit Deputy Director then Special Assistant to the Commissioner and Director of Special Projects ascending up the ranks to serve as NYC DOT’s Deputy Manhattan Borough Commissioner and Acting Manhattan Borough Commissioner under then Mayor Rudolph Giuliani. During the months following 9/11, Evan was asked to return to the Mayor’s Office to assist in the set up and day to day operational management of the city’s Family Assistance Center at the Lexington Avenue Armory and then at Pier 94 providing programmatic and legal assistance to families affected by the tragedy. Evan was promoted shortly after returning to DOT to be the Assistant Commissioner of multiple units including Special Events, Emergency Response and Communications. In 2007 Evan was appointed by Mayor Michael R. Bloomberg to serve as the first ever Executive Director of the Mayor’s Office of Citywide Event Coordination and Management, where he advised the Mayor on policy, planning, and operational matters common to the permitting, coordination, and implementation of street events and other activities in public spaces. Evan has served on multiple boards including NYC Fleet Week and the Advisory Board for the 2011 World Police and Fire Games. Evan currently sits on the Board of Directors of the Federal Enforcement Homeland Security Foundation and serves as the Vice Chairman of the Tri State Law Enforcement Foundation. Evan is the recipient of the Unites States Secret Service Honor Award presented by the Director of the USSS. Evan is a graduate of SUNY Old Westbury and completed graduate course studies in Transportation at NYU’s Rudin School for Transportation and Policy. Evan also holds multiple certificates from the NYPD Counter Terrorism Division and FEMA.
Cal was successful at a young age in finance as a trader on the floor of the American Stock Exchange. In 1998, Cal left Finance to pursue his entrepreneurial dreams and purchased a small special events company. From birthday parties and social affairs, Cal built NYFF Events into a leading events company serving national clients both domestically and internationally. NYFF brings an extensive inventory, skilled & technical know-how and a deep expertise in event executions to iDEKO clients. Cal has produced hundreds of events on a national level for almost 20 years, and has built an organization of successful event professionals including leading technical and production talent over that time. He counts many of the largest US companies as his clients.
Most recently, he was a founding partner and investor in www.allseated.com, a leading on-line event collaborative platform connecting thousands of event hosts, vendors and venues in the cloud. All Seated recently surpassed 10,000 events on its platform. Cal has also owned and sold a number of event venues in New York City, as well as a boutique marketing agency and a modeling/talent business. Cal holds both an MBA and a BS in Marketing and Management from the Stern School of Business at New York University.
Josh Glatt | Partner
Josh began working in the events industry as a sales and catering manager in NYC after graduating from Queens College. From there, he connected with Cal to purchase NYFF Events and built NYFF into a premier NYC based events company. At NYFF, Josh consistently led the company in sales and then moved on to become the director of sales, overseeing a sales team of 10 employees. He has produced and managed all types and sizes of events with a range of clients. From smaller social gatherings to 10,000 person corporate events, Josh is expert at overseeing all event elements including production, staffing, vendor coordination, and catering amongst others. Josh has developed a large clientele throughout the NY tri-state area over the past 17 years.
Melissa spent 17 years working in the entertainment industry, most recently she served as head of Consumer Marketing for Hallmark Channel and Hallmark Movies & Mysteries where she led media planning, advertising creative, experiential marketing and strategic partnerships. During her tenure, Davidson’s innovative strategies helped build “Countdown to Christmas” into a top performing franchise as well as attracting younger viewers to the networks. She also created award-winning experiential activations for new series & franchise launches in addition to securing partnerships with major brands like Baskin Robbins, Six Flags, Macy’s, Universal Music Group and more. Previously, she worked in various capacities at Disney Channel, Nickelodeon and Spike.
Well known and highly regarded as an event producer and creator of vibrant and exciting brand legacies and consumer experiences which shatter the status quo. Bruce developed this reputation through success across multiple genres and unique venues with a knack for creatively solving the challenges associated with non-traditional events.
Bruce began his career at Breckenridge Ski Resort and Vail Resorts where he combined his background as a ski racing coach with his event production ability to create a seven-year run of world-class events at Breckenridge. This run included eight Alpine, Freestyle an Snowboard World Cups; two Disabled Alpine National Championships; two Vans Triple Crowns of Snowboarding and two US Snowboard Grand Prix events as well as a National Championship Series mountain bike race and a couple dozen USSA and FIS races annually.
As one of the original Red Bull employees on the east coast, Bruce played an integral role in building the Red Bull Brand into the amazing brand it is today through the development and execution of many successful marketing campaigns and world-class events for more than 12 years. These events included a four-year run of producing two Red Bull Flugtags and one Red Bull Soapbox Race in Philadelphia, Red Bull Sounsclash and Red Bull Art of Can in Washington, DC, Red Bull BC One at the Hammerstein Ballroom in New York City as well as Red Bull Kevin Robinson Experiment, Red Bull Snowscrapers and Red Bull Air Race in New York City. These events produced more than 2.5 billion media impressions, five national and three regional television productions and three of the largest singularly branded events produced in New York City.
During the 3-year process to bring the Red Bull Air Race to New York City in 2010, Bruce worked closely with Evan Korn who at the time was the Executive Director at the Mayor’s Office of Citywide Events Coordination and Management. The relationship formed during this time was the genesis for Bruce joining Evan and the iDEKO team where the tradition of world-class event production continues.
Dave McLachlan spent 10 years in the advertising industry as an Account Executive servicing QSR, Financial, Healthcare and Beverage clients. Following his work in advertising he worked in motorsports managing an Indy Race Car driver where his responsibilities included sponsorship, public relations and marketing. Most recently Dave worked with the largest producer of pop culture/celebrity events in the United States heading their National Sponsorship Team. Dave’s commitment to building long lasting relationships, and going above and beyond the call for them has been instrumental in his success.
Amanda Weidel | Director of Accounts/General Manager
Amanda started her career as a licensed therapist working with children and families in both the non-profit and private setting. Her move to NYC from the Midwest also prompted her move into the events industry – a long-time passion. Amanda quickly excelled as the Senior Special Events Manager at a long-standing Manhattan catering company, planning and producing corporate and private events. Her counseling background definitely lent a hand providing soothing techniques to calm even the most wound up client. Some of her larger projects included the Lowline’s Annual Anti-Gala, Dos Equis Most Interesting Masquerade and Perrier’s Street Art Launch Party. Deciding to specialize her focus, Amanda joined up with the creative iDEKO team as their Senior Account Manager.
Ashley Smith | Director of Business Development
Ashley graduated from the University of Missouri School of Journalism in 2007. After graduation she moved to Los Angeles to accept a position at Saatchi & Saatchi and was promoted to producer in the Brand Integration Group, where she worked on experiential marketing activations for Toyota in the action sports market. Following her experience at Saatchi, she transitioned to TBWA Chiat Day to join the Nissan account team. In the spring of 2011, Ashley moved to NYC to accept a position at MKG, where she worked on the Delta Air Lines account for a number of years. In 2015, Ashley joined iDEKO Productions as the Director of Business Development to foster and grow iDEKO’s ever-expanding book of business.
Steve’s experience in the production industry is deeply rooted in the concert world. Steve climbed the ranks within AEG Live over an 11-year span advancing quickly from Production Coordinator to Director of Production at the company’s flagship New York venue, the Times Square PlayStation Theater. In that time he also managed to travel throughout the country overseeing event logistics and technical requirements for several tours and world class artists. A vast knowledge of technical production requirements has made Steve a conduit for artists and event clients alike to express their visions, and delivering the tools necessary to make each event uniquely stimulating. Steve has been fortunate enough to work intimately with ESPN on the Heisman Trophy Awards, the MusicCares Foundation, Viacom, Sony Computer Entertainment of America, Global Poverty Project, and many more. Excited for the opportunity to push his creative limits, Steve has joined iDEKO as Director of Production where he will deliver the same level of excellence to world class events for years to come.
Veronica began her career in television production as a Page in the NBC Page Program, cutting her teeth in the entertainment industry with assignments at Saturday Night Live and the Today Show, before moving on to work for shows at different networks including Bravo, Nickelodeon, Spike TV and more. In 2012, she segued into the event world, where she has worked alongside A-List talent and contributed to many eclectic productions on both coasts including Time Magazine’s Time 100 Gala, Keep a Child Alive’s Black Ball, Happy Heart Fund’s Annual Gala, Nike SB’s Skate Safari, Ebony Magazine’s Power 100, NYC Food and Wine Festival and various television network upfronts. Veronica joined iDEKO in 2015 and has enriched the team with her varied experiences in television, entertainment and events.
Born and raised in Brooklyn New York, Vanessa first caught the events bug at a very young age while interning in high school at Carnegie Hall. Continuing in the events field through college at Goldman Sachs she eventually landed her first full time position with a boutique catering company in New York. After a year as an assistant to the Director of Corporate Sales Vanessa was promoted to the Special Events and Wedding Manager where she grew her network and event intelligence. Over the next few years Vanessa strove to work in a number of positions as the venue manager at the Empire State Building and an event manager with Nielsen ratings. Following a freelance position co-producing the Tommy Hilfiger SS ’17 runway show with iDEKO she signed on full time as the Senior Account Manager.
Danni graduated with a degree in Business Administration and joined the NYFF Events team in 2014 shortly after graduation. Following her success at NYFF, she moved over to join the iDEKO Productions team. As an account coordinator, Danni handles permitting, sourcing, logistics, and on-site management for clients. She is an integral part of the iDEKO account team and has worked to produce events such as the Best of France Festival, Givenchy Fashion Show, Impractical Jokers 100th Episode and many more.
iDEKO Productions is always on the lookout for interns, who are eager to contribute & learn from an innovative company with roots in live, large-scale event production & marketing experiences. Interested individuals should be enthusiastic in seeking opportunities, building relationships, and attaining experience in a fast-paced work environment. If iDEKO Productions sounds like a great fit we would love to hear from you!