Award-Winning iDEKO Brings Home a Gold and a Silver for 2017
“It’ll be so worth it in the end, because you will be able to get to your dreams.” That’s what Chloe Kim said about the effort and determination required to win a gold medal at the recent 2018 Winter Olympics in PyeongChang.
Every industry has its own top-flight competitions, the opportunities to put forward your best work head-to-head against the best of your peers and be judged by a panel of experts. In 2017, iDEKO Production’s determination to succeed was awarded not once but twice: a Silver win for the “Best P.R. Stunt” at the 2017 Ex Awards, followed by an impressive Gold win for the “Best Overall Consumer Environment” at the 2017 Experience Design & Technology Awards.
2017 Ex Awards
Described as the Event industry’s “Golden Globes”, the 2017 Ex Awards were announced by the founders of Event Marketer on May 3 at the Experiential Marketing Summit held at Chicago’s McCormick Place. The Ex Awards are the only recognition program in the world for the experiential marketing industry, with over one thousand competitors vying to win for the most innovative and strategically sound marketing experiences.
iDEKO beat out the competition with their Space Jam Launch Pop-Up Concert for Nike. To celebrate the 20th anniversary of the Space Jam movie and launch Nike’s new Space Jam Edition sneaker, the Air Jordan Retro XI, iDEKO designed a surprise performance in New York City featuring hip-hop stars Lil Uzi Vert and A Boogie Wit Da Hoodie. Complete with a custom mobile stage including an innovative truss and lighting system to boost the production quality, the event produced 1.3 million social media impressions across Instagram and Snapchat. And the new Jordans sold-out at the partnering House of Hoops retail store before the event was through.
2017 Experience Design & Technology Awards
It’s the world’s only marketing awards program to recognize the best use of design and technology in live experiences, with categories including the “Best Integrated Digital + Live Campaign,” the “Best High-Tech Audience Interactive,” and the “Best Mobile Marketing Vehicle”. When this past year’s Experience Design & Technology Awards were announced in late October, it was iDEKO who came away with the Gold for its consumer event for Nike: a 90’s themed launch event called “Station 97.”
Picture if you will an abandoned subway station in New York City. To create the perfect travel-back-in-time event, iDEKO transformed the 4,000 square-foot space into an event inspired by a late 90’s rave club to commemorate the 20th anniversary of the Nike Air Max 97 sneaker and launch the new Air Max 97 Ultra.
As an attendee, your experience began at street level at the old station at 163rd St. and Amsterdam in Harlem, where you received a wristband and broke out your classic 90’s glow stick. Wandering down into the station, you encountered DJ’s spinning 90’ hits, retro newspaper stands showcasing reflective Air Max posters with a special illuminated effect that appeared when you photographed it, and the night’s pièce de résistance: a gigantic SNKRS product display zone featuring classic Nike sneakers in brightly illuminated custom cases. At the display zone, you could even buy special colors of the new Air Max 97 Ultras and receive a special gift with your purchase.
It was an event that demonstrated a deep understanding of its audience, capturing both an authentic nostalgic yearning and an edgy look toward the future. And it shows why iDEKO keeps winning top awards because when you muster all your efforts to understand your audience at such a deep level, you will be able to get to their dreams as attendees as well as your dreams as a producer.