iDEKO Productions Names Melissa Davidson as Vice President, West Coast
New York & Los Angeles – October 2, 2017 – Leading Experiential, Events and Marketing Agency, iDEKO Productions, expands its business to the West Coast with the hire of Entertainment Industry Executive, Melissa Davidson, as Vice President, Business Development. Davidson will be based in Los Angeles, reporting to Evan Korn, Managing Partner.
In this newly created position, Davidson will lead strategic business growth and client relations across multiple industries with a focus on entertainment properties. Additionally, she’ll be responsible for creative & concept development, expanding the agency’s activation footprint nationwide, as well as within key events – Comic-con, SXSW, Coachella, and Vidcon among others.
“Melissa is the perfect addition to the iDEKO team as we continue to expand across the country. We are thrilled to welcome her, and look forward to her success” said Korn. “She is a seasoned and talented industry veteran, uniquely positioned to open our west coast office.”
Davidson recently served as head of Consumer Marketing for Hallmark Channel and Hallmark Movies & Mysteries where she led media planning, advertising creative, experiential marketing and strategic partnerships. During her tenure, Davidson’s innovative strategies helped build “Countdown to Christmas” into a top performing franchise as well as attracting younger viewers to the networks. She also created award-winning experiential activations for new series & franchise launches in addition to securing partnerships with major brands like Baskin Robbins, Six Flags, Macy’s, Universal Music Group and more. Previously, she worked in various capacities at Disney Channel, Nickelodeon and Spike.
“In today’s highly saturated advertising landscape, it is more important than ever for brands to create meaningful connections with consumers by implementing marketing activations and out-of-the-box strategies that raise brand awareness. I am thrilled to be joining iDEKO’s team of highly talented industry leaders as we expand the business to the West Coast. As a previous client, I have experienced, first-hand, the high level of experience and flawless execution that this agency provides to its partners” said Davidson.