Match Action paired with iDEKO Productions to build awareness around Adidas Boost technology with a complete product showcase stationed in downtown Manhattan. Consumers were invited to step into Boost running shoes, as a Kinetic wall reacted to the movement of the consumer. An energy platform challenged guests to max out their Boost Energy before their Kinetic interaction was complete, as a photo experience provided participants with a chance to share their experience via social media. Product exploration rings were fashioned around Adidas’ iconic three stripes and served as an information center for all who passed through the space. iDEKO sourced the venue and provided permits to support this well publicized product launch.
What We Did
From concerts to press conferences and all other events, iDEKO finds all types of spaces to fit the client’s needs
iDEKO’s in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience
iDEKO handles permitting across a multitude of municipal agencies throughout the U.S.
iDEKO works with client and coordinates its event sponsor needs from custom fabrications to signage and anything else that may be required