Allstate Kick-Off Event

Good Hands Field Goal Net Launch in Times Square


iDEKO helped Allstate celebrate its 10th year of the “Good Hands Field Goal Net” Program with a giant activation in New York’s Times Square. iDEKO designed and fabricated a 20-yard field goal kick to celebrate the occasion. ESPN’s College GameDay analyst Kirk Herbstreit was on-site interacting with fans and taking photos while signing football giveaways. Good Morning America, Fox & Friends, and Wake Up with Al came by to practice their kicking skills as segments of each network’s national morning show. iDEKO was commissioned by Octagon to source talent, obtain NYC permits, and produce for this exciting afternoon.



In the press

What We Did
  • Logistics & Permitting

    Permit handling across a multitude of municipal agencies throughout the U.S.

  • Production

    From large-scale outdoor activations to indoor lighting and everything in between, iDEKO is a one stop shop for all production needs

  • Custom Fabrication

    Executing innovative custom fabrications through one of our three facilities across the tri-state area

  • Signage

    iDEKO manages printing and signage needs for all types of events

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