Anheuser-Busch Global Be(er) Responsible Day

September 2015 - Times Square


Fusion Marketing partnered with iDEKO Productions on Global Be(er) Responsible Day to promote Anheuser-Busch’s campaign, “Make A Plan to Make It Home.” This powerful initiative supports responsible drinking and encourages adults to plan ahead for a safe ride home, every time they go out. To share this message, Anheuser-Busch employees took to Times Square and distributed nearly 10,000 cards with an offer for free half-hour Uber rides. The day was a great success, as a live DJ spun for the crowd and passers-by stopped to take pictures at a branded photo booth, which were projected on to a giant LED billboard. iDEKO was proud to support Anheuser-Busch’s socially responsible campaign and provided audio, staging, backdrops and onsite management to commemorate this special day.



In the press

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What We Did

  • Logistics & Permitting

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Staging

    iDEKO specializes in the creation of custom stages of all shapes, sizes, heights and for all surfaces

  • Security/Staffing

    iDEKO manages all on-site security needs to make sure your event is staffed appropriately

  • Signage

    iDEKO manages printing and signage needs for all types of events

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