On July 31, Times Square hosted a celebration for the Boys and Girls Club of America – a truly incredible nonprofit organization. Hosted by Nick Cannon, a BGCA Alum, the event was a huge hit and featured several celebrity guest speakers: rapper Timbaland, NY Yankees Pitcher Cici Sabathia, singer Adrienne Bialon, artist Estelle, and olympian Jackie Joyner-Kersee. Gracing the stage with their performance skills were Boys and Girls Club of America students as well as a surprise performance by Grammy-Award Winning artist Ne-yo. iDEKO was proud to handle all production elements for this amazing commemoration.
Today we launched an unprecedented campaign in an unprecedented way.