Hallmark Channel Countdown to Christmas

2016 - South Street Seaport


iDEKO and Hallmark Channel paired up in 2016 for another awe-inspiring holiday activation. This year, Hallmark Channel brought the holiday cheer to the South Street Seaport Historic District in Lower Manhattan. New Yorkers were greeted with a decorative outdoor lounge featuring comfortable seating within a series of holiday vignettes, artificial snowfall and cups of piping hot chocolate. Brand ambassadors were on hand to engage with guests, take photos and promote the network’s ‘Countdown to Christmas’ holiday movie lineup. The annual South Street Seaport tree lighting was further amplified by a captivating Hallmark Channel projection-mapping light show featured across the façade of the historic Seaport buildings and set to the tune of Mariah Carey’s classic holiday anthem ‘All I want for Christmas is You’. Hallmark Channel guests were also delighted with a tented VIP cocktail party where they could watch the festivities with prime view. iDEKO managed all of the creative development, production, rentals, A/V, vendor and onsite management for this festive activation. The iDEKO team was honored to once again partner with the Hallmark Channel to bring joy to New York City at such a celebratory time of the year.



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