On Thursday, February 9, 2017, iDEKO and Hallmark Channel hosted a public activation at Grand Central Terminal. The festive event supported the launch of Hallmark Channel’s Countdown to Valentine’s Day programming, which featured heartfelt romantic movies including 5 all new original premieres. Consumers were enveloped in romantic ambiance – complete with a gorgeous flower wall photo booth, Korbel champagne, melodic music and captivating art. Famed country musician Brett Young wowed the crowd with a series of acoustic performances and renowned artist Robert Vargas produced live portraits for passersby throughout the day. iDEKO was honored to work with Hallmark Channel to produce this joyous event.