Lane Bryant "Plus Is Equal" Rally

September 2015 - Times Square


Lane Bryant partnered with iDEKO Productions to kick off Fashion Week with a celebratory rally to support the brand’s “Plus Is Equal” campaign. This widely publicized campaign has garnered a great deal of media attention and supports the idea that women of all shapes are truly equal. This inspiring activation featured Lane Bryant plus sized models Candice Huffine and Ashley Graham, who spoke about healthy body image to the masses of women gathered in celebration of this special day. The rally featured a live DJ and the popular dance troupe “Pretty Big” that delighted the crowd with a show-stopping performance. Onsite brand ambassadors distributed t-shirts with the key message #PlusisEqual to further promote the campaign. iDEKO supplied staffing, production and print materials for this momentous occasion. Overall the event was a tremendous success and iDEKO was proud to work with Lane Bryant in their efforts to promote a positive message to women everywhere.



In the press

What We Did

  • Logistics & Permitting

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Production

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  • Security/Staffing

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  • Onsite Management

    iDEKO's in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience

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