LycoRed 20th Anniversary Celebration

October 2015 - Times Square


iDEKO Productions partnered with Bernie Dove Designs, to celebrate LycoRed’s 20th Anniversary of ‘Promoting Wellness’ during “National Tomato Month.” LycoRed marked this achievement by setting a Guinness World Record for the “Largest Display of Tomato Varieties” on display in the middle of Times Square. This fruitful event featured a large tomato salad, which was prepared onsite under the direction of Executive Five-Star Chef Donny Rogoff and distributed to passers-by during a “Wellness Lunch.” iDEKO supported this healthful event and managed all permitting, staffing and onsite logistics. Overall, the activation was a record-breaking success and provided an appetizing experience for New Yorkers and tomato lovers alike.



In the press

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What We Did

  • Permitting

    Permit handling across a multitude of municipal agencies throughout the U.S.

  • On Site Management

    iDEKO’s in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience

  • Security/Staffing

    iDEKO manages all on-site security needs to make sure your event is staffed appropriately

  • Logistics

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

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