Making Strides Walk

American Cancer Society Annual Central Park Fundraiser


For the past three years American Cancer Society has relied on Cal Nathan to produce their annual Making Strides Against Breast Cancer Walk in New York City’s Central Park.  The event starts with setup in the wee hours of the night on Saturday evening and culminates with 50,000 walkers trekking their way across the four to five mile NYC Central Park course.  Production starts months in advance with planning and logistics meetings, and includes course marking & management, operations, communications, signage, rentals (tenting, A/V and signage) as well as  day-of management and oversight.



In the press

What We Did
  • Production

    From large-scale outdoor activations to indoor lighting and everything in between, iDEKO is a one stop shop for all production needs

  • Logistics

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Tenting

    From decking and subfloors, to all sized tents, iDEKO owns and provides tenting for events, small and large alike

  • Technology Integration

    Incorporating the latest and most popular social media technologies into our event activations

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