Mayweather vs. Canelo Press

"The One" Kick-Off Conference

Story

In September 2013, Times Square played host to “The One” kick-off press conference to formally announce the mega-fight between eight-time, five-division world champion Floyd “Money” Mayweather and super welterweight world champion Canelo Alvarez.

The press conference began an unprecedented 11-city, two-country media tour for the Saturday, September 14 blockbuster fight from the MGM Grand Garden Arena in Las Vegas, live on Showtime PPV. When it came to securing the necessary approvals and expertise to put this on, Swanson Communications relied on iDEKO partner Evan Korn to get the job done.

Client

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In the press

What We Did
  • Logistics & Permitting

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Staging

    iDEKO specializes in the creation of custom stages of all shapes, sizes and heights and for all surface

  • Production

    From large-scale outdoor activations to indoor lighting and everything in between, iDEKO is a one stop shop for all production needs

  • Security/Staffing

    iDEKO manages all on-site security needs to make sure your event is staffed appropriately

  • Custom Fabrication

    Executing innovative custom fabrications through one of our three facilities across the tri-state area

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