Monopoly Millionaires’ Club Launch

Life-size Monopoly Board in Times Square

Story

On October 20, 2014, iDEKO proudly produced the Monopoly Millionaires’ Club Launch in Times Square. Hosted by Yolanda Vega and sponsored by several state lotteries, the event featured a life-size Monopoly Board (life-size playing pieces, and life-size dice) where participants played for cash prizes. The activation included a photo tent for selfies with Mr. Monopoly (big head and all) while posing with signature Monopoly props. iDEKO worked with the MMC Team every step of the way – conceptualizing; planning; securing all New York City permits; fabricating elements including the Monopoly Board, playing pieces, and dice; sound and AV components; printing branded signage; staffing; integrating social media; and managing overall event logistics. Good Morning America’s Ginger Zee and Mike and Molly’s Billy Gardell partook in the MMC activities, that garnered thousands of social media impressions. iDEKO was thrilled to be part of such an exciting day!

Client

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In the press

What We Did
  • Logistics & Permitting

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Custom Fabrication

    Executing innovative custom fabrications through one of our three facilities across the tri-state area

  • Security/Staffing

    iDEKO manages all on-site security needs to make sure your event is staffed appropriately

  • Social Media Integration

    Incorporating the latest and most popular social media technologies into our event activations

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