To celebrate its Centennial, the National Park Service (“NPS”) partnered with the National Park Foundation to produce a series of events designed to demonstrate the diversity of National Parks in urban US cities. Grey Worldwide partnered with iDEKO to produce the series of events for the NPS. The first Park Exchange event promoting the Redwood National State Park occurred at the University of Texas at Austin, hosted by tennis pro Andy Roddick. iDEKO and Grey created an experiential activation that combined augmented reality with projection mapping technology to enable participants to transform themselves into mighty redwood trees. The participant’s image was then projected on the 307 foot UT Tower in real time.
The celebration continued in Chicago, Illinois at Washington Park, where Grammy nominated rapper Common played host to the gathered crowd. The New Orleans Jazz National Historical Park contributed to the Chicago celebration by providing a New Orleans second line parade, showcasing both cities׳ shared musical traditions and culture. The final event was held at Brooklyn Bridge Park in New York City promoting the Thomas Edison National Historical Park in New Jersey. The event featured a 20’ x 20’ fully interactive LED floor with puzzles designed to allow participants to light up the One World Trade spire across the East River. iDEKO was proud to work with Grey to celebrate 100 years of NPS stewardship of communities across our country.