Net App "Hops and iOPS" Mobile Tour

2016 - Nationwide Tour


Multinational storage and data management leader, NetApp, approached iDEKO to create a custom, mobile environment for the NetApp sales team. iDEKO and NetApp worked collaboratively to develop the creative concept from its initial inception to the end result – a fully customized mobile vehicle that featured a one-of-a-kind “mobile pub” environment. iDEKO’s fabrication shop custom built the unique mobile marketing experience, which featured a fully functioning bar with stools, dart board, projector, LED screen, custom signage, lighting and brick paneling to provide an engaging, casual forum to entertain clients. The iDEKO team was responsible for the fabrication, production, operations, staffing and travel logistics for the vehicle’s months-long, nationwide tour. iDEKO enjoyed the opportunity to work with NetApp to develop and produce a truly innovative vehicle that re-envisioned the traditional sales call.



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