DOT- Summer Streets

2018, New York City

Story

For the past three years, iDEKO has served as executive producer for the Department of Transportation NYC Summer Streets, a multi-weekend initiative to promote healthy recreation and more sustainable forms of transportation. Over 300,000 New Yorkers take advantage of the program each year, which closes Park Avenue for close to 7 miles from the Brooklyn Bridge to 72nd Street. Summer Streets includes onsite brand activations and family-friendly activities over the three weekends and involves coordinating over 3,000 volunteers.

Client

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In the press

Summer Streets

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