On Wednesday February 11th, for the launch of IGNITE, PUMA’s all new and most energized running shoe, New Yorkers harnessed running energy in Times Square with an epic group run. Their energy was collected, and upon reaching 100%, Usain Bolt, the World’s Fastest Man, appeared to officially reveal IGNITE.  iDEKO produced this….



In the press

What We Did

  • Stage Production
  • Lighting & Sound
  • Press Management
  • NYC Permitting
  • Security Coordination

We were watching the energy meter rise, and when it hit the top it’s fair to say there were fireworks.  I’ve always enjoyed a good entrance, and this one was epic!

Usain Bolt
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