Sports Illustrated Swimsuit

#SwimCity Herald Square, NY & #SwimVille Nashville, TN


After 51 years, Sports Illustrated wanted to let fans take part of the Swimsuit franchise and meet the models at week long, multi-city event celebrating the launch of the iconic swimsuit edition.

Working collaboratively with Octagon and Sports Illustrated, iDEKO produced both Swim Week events. (SwimCity in New York City’s Herald Square and Swimville in Nashville’s Upper Broadway) Both events were housed under large clear-topped, clear-sided framed tents. Additionally, iDEKO secured all NYC event permits for SwimCity.



In the press

What We Did
  • Logistics & Permitting

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Lights & Sound

    From concert lighting to ambient lighting, iDEKO provides lighting treatments for all types of events

  • Celebrity Management

    iDEKO’s in-house event staff oversees rider and hospitality management, as well as day-of organization of talent for sound checks and performances

  • Grub & Games

    iDEKO coordinates food vendors and all types of games for a range of audiences

  • Tenting

    From decking and subfloors, to all sized tents, iDEKO owns and provides tenting for events, small and large alike

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