Send off to the 2014 World Cup in Brazil


May 30th, 2014 was an amazing day for US Soccer as Times Square played host to thousands of enthusiastic US Soccer fans bidding to sendoff our US Men’s National Team on their World Cup pursuits in Brazil.  In the heart of NYC, in Times Square, sponsors including McDonalds, Bridgestone Tire, Marriott, Budweiser, Allstate and others lined the plaza with giveaways, social media photo experiences and other fun activities for the amazing Fan Fest.  The north end of the plaza featured a large stage flanked by giant LED screens which hosted a nationally televised ESPN broadcast in front of a custom branded US Soccer field.  To end on a high note, Lupe Fiasco (Music Director for the U.S. Men’s Soccer Team) made an appearance and blew the crowd away with a flawless performance. iDEKO produced and secured New York City event permits for this incredible celebration!



In the press

What We Did
  • Logistics & Permitting

    iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components

  • Sponsor Coordination

    iDEKO works with client and coordinates its event sponsor needs from custom fabrications to signage and anything else that may be required

  • Social Media Integration

    Incorporating the latest and most popular social media technologies into our event activations

  • Talent Management

    iDEKO’s in-house event staff oversees rider and hospitality management, as well as day-of organization of talent for sound checks and performances

  • Production

    From large-scale outdoor activations to indoor lighting and everything in between, iDEKO is a one stop shop for all production needs

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