Red Bull – Niagara Falls Ice Climb

The Concept

After the snowpocalypse of 2013, Red Bull approached iDEKO with the epic idea of a ‘Frozen Falls’ climb, featuring world-class ice climber Will Gadd. The climb would be unprecedented, and Gadd would be the first person to ever climb the frozen spray ice of Niagara Falls at Terrapin Point – a 147-foot vertical climb from the base of the falls.
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The Result

In January 2015 Will Gadd became the first ever person to climb the frozen Niagara Falls. iDEKO produced the epic climb, and worked with local authorities and officials to secure the NYS permit needed to make it all a reality.

The Numbers

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