Melissa DavidsonVice President, Business Development, West Coast

Melissa spent 17 years working in the entertainment industry, most recently she served as head of Consumer Marketing for Hallmark Channel and Hallmark Movies & Mysteries where she led media planning, advertising creative, experiential marketing and strategic partnerships.  During her tenure, Davidson’s innovative strategies helped build “Countdown to Christmas” into a top performing franchise as well as attracting younger viewers to the networks.  She also created award-winning experiential activations for new series & franchise launches in addition to securing partnerships with major brands like Baskin Robbins, Six Flags, Macy’s, Universal Music Group and more.  Previously, she worked in various capacities at Disney Channel, Nickelodeon and Spike.

Steve Fissel